Ancient and peaceful, Hoi An is one of the most popular destinations in Vietnam that caters to travelers of all tastes and across the continents. The little town is just the perfect candidate of what Vietnam tourism ministry is aiming to show to the world.
In 1999, UNESCO formally recognizes Hoi An as a World Heritage Site. There are the things that make up the reputation. Hoi An is home to many temples, pagodas and the ancient homes that bear its very unique mark. The density of such sites is unlike any other in Vietnam.
Hoi An is home to multiple restaurants that serve big hearty American meals with only a small portion of the menu dedicated to local food. The locals prefer their sidewalk vendors to the many re-innovated house-turned-restaurants out there.
There is no shortage of bacon in town, but "cao lầu " is the dish that one simply can not miss. Prices and service are rightfully on par with the latest venues in major cities like Hanoi and Ho Chi Minh. Yet in the face of all the hurrying capitalist business going on, for some reason, somehow, Hoi An retains its quite serenity. Life just seems to flow by at an uneventful rate. People seem to slowly enjoy things as they are. While foreigners come to experience the old way, natives also come to Hoi An for a break in the hustling busy path of life.